Brand Strategy

Focus Areas Include:

  • Brand audits & competitive analysis

  • Mission, vision & values refinement

  • Ideal audience & positioning strategy

  • Brand messaging & tone of voice

  • Visual alignment & creative direction

  • Naming, tagline, and story development

Let’s shape your brand from the inside out—so everything else flows with more ease.
→ Ready to begin? Book a strategy session or get in touch.

A strong brand strategy is the foundation for marketing that feels aligned, purposeful, and effortless— clearly communicating who you are and naturally attracting the right audience.

My approach is holistic and human-centered. I consider the full arc of a brand’s journey: where it’s been, what drives it, where it’s going, and what growth truly looks like.

Strategy sessions with me are clarifying and energizing. Together, we uncover what’s working, what’s not a priority, and where the greatest opportunities lie; all in service of building a brand that feels both true and compelling.

Positioning, Branding, Website Design

I love working with founders, creatives, and mission-driven teams to clarify their message, align their brand identity, and create thoughtful strategies that scale.

Client
Pasha Marlowe, MFT, Author, Speaker

Year
2025

Logo Design for Pasha Marlowe
Brand Guidelines + Positioning

Client
Dr. Caroline Niederman, Keynote Speaker & Chronic Illness Advocate

Year
2024

Positioning, Messaging + Website Design
Dynamic Messaging
Stages of Brand Development

Developed & Launched a Therapeutic Digital Program

Business
On Demand Sustainable Body Membership

Year
2020-present

In an effort to both meet client needs and to scale, I developed an OnDemand + Live Therapeutic Movement Membership. Through this platform members can join me weekly live online for a therapeutic yoga/movement class as well as access guided lessons addressing specific areas of the body.

On Demand Therapeutic Movement Program

  • Developed Branding

  • Designed Logo

  • Copywriting

  • Structured Membership

  • Filmed Video Content

  • Created Lesson Plans

  • Designed Monthly Wellness Support PDF Guides

  • Built OnDemand Membership & support clients each week

Purposeful Coaching Outline

Collaboratively built a Brand Focused on Care, Trust and Wellness.

Business
Willard Beach Studio

Year
2013-2024

My partner and I collaborated beautifully, as we each had different strengths that we brought in the process of bringing our vision to life. Beyond teaching and working with clients, I found a lot of joy in developing and maintaining the branding, marketing & communication strategy.

Defined Brand Pillars, Voice, Developed Marketing

Collaboratively grew business from startup to six figures within 5 years.

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