FRACTIONAL CREATIVE & BRAND DIRECTOR
Your work has evolved. Your brand should reflect it.
You've built something real. Often at this stage, disconnected messaging, an outdated website, and scattered marketing start working against you.
I bring the strategic direction and hands-on execution to align it all — so everything works together to attract the right clients, build trust faster, and take pressure off you.
Takes 3 minutes
The business is growing — but too much still depends on you.
You know your role should be more visionary — but creative direction still runs through you.
Your messaging and visuals feel inconsistent across your website and marketing channels.
You’ve invested in support before, but nothing has translated into a clear, repeatable system.
Your website and marketing are active, but not clearly supporting sales, retention, or growth.
You have the pieces—but they’re not working together yet.
Your website, campaigns, and marketing may all exist—but without clear direction, they don’t build on each other or compound over time.
EXPERIENCE SHAPED ACROSS NATIONAL BRANDS & FOUNDER-LED BUSINESS ALIKE
Most clients come to me after their business has grown and evolved—and they’re ready for an ongoing strategic partner to help hold the bigger picture.
Not just one-off projects, but cohesive direction across brand, messaging, and marketing as the business expands. Depending on what your business needs most right now, we begin in one of two ways.
Brand & Positioning Alignment
For founders at an inflection point—who need to clarify how their business is positioned as they step into what’s next.
Typically structured as a focused 3–6 month engagement.
Align your brand, messaging, website, and marketing into a cohesive system
Simplify and refine your offers so they’re easier to understand and sell
Provide clear creative direction across key touchpoints and initiatives
Help you prioritize what matters—and remove what’s creating noise
Ensure everything works together to support growth, trust, and conversion
This is where the deeper shift happens.
When your brand no longer relies on you to hold everything together—and begins operating with clarity, consistency, and momentum.
Website Strategy + Experience Design
For founders with clear direction—who want their website to reflect that clarity with precision and ease.
Clarify the role your website needs to play now
Map key user journeys and priorities
Structure your content for clarity and flow
Align design and messaging into a cohesive experience
Create a site that builds trust and supports conversion
Who you’re partnering with
I’m Maura — a Fractional Creative & Brand Director for founder-led businesses navigating growth.
Working in marketing and category development inside a large global brand gave me a strong foundation in strategy, positioning, and what it takes to support a growing business well.
I later spent more than a decade co-owning a yoga studio and therapeutic practice. That season shaped everything about how I work today.
We built a thriving community by caring deeply for the people who walked through our doors—members, clients, and staff alike. I learned what it means to wear every hat, make decisions in real time, and stay close to the actual lived experience of the people you’re serving.
That work changed how I see brands entirely.
It made me less interested in surface-level marketing—and far more interested in the alignment between what a business is trying to do and how it actually shows up in the world.
Today, I work with founders who are thoughtful, capable, and deeply invested in what they’re building. Often, they’ve outgrown the systems and messaging that got them here. What they need isn’t more activity—it’s a partner who can hold the bigger picture with them, bring clarity to what matters most, and help shape a brand that feels aligned, cohesive, and built for where they’re going next.
As your business grows, clear direction becomes essential.
A Strategy Session is where we look at what’s no longer working, what the business has outgrown, and what’s needed next—whether that’s a focused project or a more integrated creative partnership.