I'm Maura — a Fractional Creative & Brand Director for founders and growing teams.

I started my career inside a Fortune 500 company, working in marketing and category development. It was a good education in how large organizations think — how decisions get made, how brands scale, and what gets lost when strategy and human experience stop talking to each other. I left wanting to build something closer to the ground.

As a yoga teacher with a deep love of wellness and supporting others, I co-founded a yoga studio and therapeutic practice — and spent over a decade running it. Not as a side project, but as a fully operational business with staff, memberships, physical spaces, and a client community we genuinely cared for. I learned what it means to wear every hat, make decisions with incomplete information, and design experiences where people feel something the moment they arrive. That season changed how I see brands entirely.

Today I bring both of those worlds into the work. I understand the strategic architecture a growing business needs — and I know what it feels like to be the founder holding it all. I love hearing the stories of what led someone to build, pursue, and bet on themselves.