
It was always the same work. It just took one client to make that clear.
For most of my adult life, I've built things where the quality of presence is the whole product.
A private bodywork practice, where what I offered couldn't be separated from how I showed up. A yoga studio — eleven years running a community space where people felt misalignment the moment something was off. An online movement membership, where the brand had to carry the relationship before anyone arrived.
Alongside all of it, I studied marketing, brand strategy, and UX design — applied directly while co-running the studio. Some of that learning happened inside major organizations: Nestlé Purina, CVS, Edy's Ice Cream, where I saw how institutional buyers decide who to trust before a conversation starts, and what the gap between a brand's promise and its communication costs at scale. It sharpened my eye for misalignment in ways the practitioner work hadn't.
I was always doing both. But it's the somatic foundation — twenty years working with people in their bodies, in their most honest moments — that shapes the attention I bring to every engagement. The brand built from that place is the one that holds.


